Adobe X NWSL
Adobe X NWSL
The National Women’s Soccer League and Adobe Express are teaming up to champion obsession, self-expression, and hardcore fandom. They asked us to create a campaign and rallying cry for all fankind.
Copywriter: Bee Ferguson
Art Directors: Ethan Skelton, Charlie Hilger
Motion Designer: Ruby Hong
The Idea
The fan inside you is loud. Calling for you like the beat of a drum. And win or lose, you never take a day off.
Fandom is the embodiment of unbridled passion and joy. Just begging for you to unleash it.
Adobe is here for your obsession and self-expression. Whoever you are, and whoever you root for, its time to free your fan.
The Work (so far)
Come back for more as the season kicks off…